Elite Brands of Colorado
20th Anniversary Event Branding
In February 2023, Elite Brands celebrated a milestone of 20 years in business. To celebrate, the Owner and President wanted to throw a massive party for her staff, her partners, and her customers. With that, she needed an event logo, save the dates, invitations, banners, photo-booths, stickers, window clings, and a custom beer label design. The branding needed to encompass Elite’s fun company culture, highlight the fun alcohol industry, and remain consistent throughout all mediums. Throughout my consistent designs, you’ll see the recurrence of the logo, alcohol iconography, and red and green colors. As the employees entered the space, they instantly felt included and proud to be a part of a successful company.
Event Logo
Elite Brands wanted a logo that encompassed the number 20, alcohol iconography, their brand colors, and highlighted the fun company culture. While we take our roles seriously, we have to remember the spirit and beer industry should be fun, same with the logo. By using recurring visuals of wine glasses, beer kegs, and the forklifts you see everyday in thier warehouses, Elite staff could connect with the logo, which created excitement and anticipation for the event.
Save the Dates & Invitations
After the event logo was finalized, I was able to incorporate the branding into printed Save the Dates and Invitations.
Banners, Window Decals & More
The below banners that were displayed around Cervantes Masterpiece Ballroom, which made Elite staff, customers, and suppliers feel welcomed, and proud to be at the event. The continuation of the 20th logo, the colors, and the alcohol iconography created cohesiveness between the different designs. We also placed a window decal on the outside of the venue to direct invited guests to the event. You can also see the branding continued through stickers and menus at the event.
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Window cling.
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Logo featured in price catalog.
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The approval process.
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Stickers & Thank You banner.
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Photo Opportunity - Delivery Truck
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Photo opportunity - delivery driver.
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Stickers & beverage menu.
In addition, the beer was a special release from Telluride Brewing to celebrate their “Vicennium.” The Elite Brands owner chose my design over Telluride’s designer, as my label embodied their brand and culture more. As you walked into the event, everyone was holding the same canned beer, which created a sense of unity and company pride.
